How to Find Out if Your Copywriter is Good
If you have the desire to use the internet to make some cash, you'll need a website. That web site needs to be well written, most especially if you're hoping it will bring in profits. Unless you are a skilled copywriter yourself, you will want to employ a copywriter to compose the text for your web site. An expert copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Naturally, not all copywriters are great. Some copywriters are just awesome. Some merely wish they had talent and are trying to make some money because someone told them writing online would be a breeze. These are a couple of ways to help you tell them apart.
Does the copywriter have his or her own web site? Any copywriter worth hiring is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a web site, how can they tell you that they'll be able to help you with the one you are creating? Look closely at the copy used on this web site as well. If there are several grammar errors and typos, this is not good.
How favorably do you respond as you are going over the copywriter's own web copy? This goes beyond the simple discovering of grammatical and syntax mistakes. Does the web site copy trigger an emotional response as you read it? Are you feeling warmly toward the writer? Does it make you want to go on reading and learn more about the person? Does it make you eager to employ them as soon as possible? Does it make you want to run for the hills? Does it make you mad? These are all extremely important responses and they require your attention.
Perform your background research on the writer. Try searching for reviews on online discussion boards and independent sites. It's remote that you will come across any terrible reviews on the writer's own website. Search online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be faked by the writer you are checking up on. Pay attention to these reviews and recommendations. Ask the copywriter to furnish you with some references. Make sure that you follow up and really get a hold of those references so that you can ask for an honest opinion from them.
Make sure you spend some time reading through the samples supplied by the writer. Try asking the writer to send you a few more samples that aren't already provided on the site. This is especially vital if the copywriter claims he or she is an expert in a certain field. If the writing is obscure and reads like a reproduced Wikipedia article, you should move on.
There are a number of different ways to discover if a copywriter is worth paying for. It is important to do your homework and look find beyond the writer him or herself for information as to his/her reputation and character.