How to Find Out if Your Copywriter is Good
If you have the desire to use the internet to make money, you'll need a website. That website must be well written, particularly if you're hoping it will generate an income. Unless you are already a copywriter yourself, it's best to engage the services of someone who is qualified to create the text for your web site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to compose the copy yourself. Obviously, not all copywriters are created equal. Some have a lot of talent. Some just wish they had talent and are trying to make a bit of money because someone told them writing online would be a breeze. The following are a few ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own site? Any copywriter worth his or her salt is going to have his or her own website that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a web site, how can they tell you that they'll be able to help you with the one you are creating? Examine the copy on this site. If there are several grammar errors and typos, this is not good.
How well do you respond to the copy on the copywriter's website? This goes beyond the simple discovering of look what I found grammatical and syntax errors. Does the website copy induce an emotional response as you are reading it? Does it make you like the the copywriter? Does it make you want to continue reading and find out more about him or her? Does it make you feel like you want to hire that writer straightaway? Does website copy make you want to run the other way? Does it cause you to be inflamed? All of these are crucial responses and you should heed them.
Look into the copywriter's background a bit. Look for reviews on unbiased sites and online discussion boards. It's not likely that you will find any negative reviews on the writer's own web site. You want to do a search for the writer's name to see if there are any testimonials or reviews on sites that aren't run by or able to be controlled by the writer him or herself. Closely examine these testimonials. It is a good idea to ask the writer to give you references too. You have to actually get in touch with each reference and obtain an honest opinion about the writer from each person.
Be sure you spend at least a little time browsing the samples supplied by the writer. It is a good idea to inquire about samples beyond the samples that can be read on the site. This is especially crucial if the copywriter states he or she is an expert in a particular field. If the writing is obscure and reads like a reproduced Wikipedia article, it is time to move on.
You have lots of options available to you when you're trying to figure out whether or not to pay for a copywriter. It's vital to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.