Finding a Good Copywriter
If you wish to earn money on the internet, you are going to need a site. If you want that web site to help you bring in funds, it should be very well written. Unless you are a seasoned copywriter yourself, you will want to employ a copywriter to compose the text for your site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to compose the copy yourself. Of course, not all copywriters are effective. Some copywriters are insanely incredibly talented. Some merely wish they had talent and are trying to make a bit of money because someone told them writing online would be a breeze. The following are a few ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own website? Any copywriter worth hiring is going to have his or her own web site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have his or her own site, how are they going to be able to help you create yours? Pay close attention to the copy on the writer's site. If it is replete with errors this is not a good sign.
Do you react favorably while you read the text on the copywriter's site? This is more involved than just noting grammar mistakes. Does the copy make you feel any sort of emotional reaction? Does the web site copy cause you click this link to like the writer? Does it make you feel like you desire to learn more about the writer and continue reading? Does the web site copy make you feel like you need to hire the writer immediately? Does it make try these out you want to run the other way? Does the copy find this push you to be angry? All of these are important reactions and you have to heed them.
Inquire into the writer's's background a little. Look for reviews on unbiased web sites and online discussion boards. It's unlikely that you will find any negative reviews on the writer's own web site. Look online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be rigged by the writer you are checking up on. Pay attention to these reviews and testimonials. Ask the copywriter to furnish you with some references. Make sure that you follow up and really get a hold of those references so that you can ask for an honest opinion from them.
Make sure you spend some time reading through the samples supplied by the writer. You should ask the writer to send you some samples that aren't already provided on the website. This is especially important if the copywriter is claiming to be an expert in a subject. When the writing reads like it was copied from Wikipedia or is especially vague, you need to find a different writer.
There are many different ways to find out if a copywriter is worth your money or not. It is important to do your homework and look beyond the writer him or herself for information regarding his/her reputation and character.